How to Generate Hyper Local Leads from Google Maps

2 minute read

If you are a business that targets local businesses, I understand the painful undertaking that is finding legitimate business contact information at scale. I am sure you find yourself in the endless pursuit of local businesses, only to feel that you're embarking on an impossible treasure hunt. 

The struggle is real! Searching for local businesses is easy. But extracting business owner information can be a daunting task, with challenges ranging from validating contact information to understanding the intent to buy. 

In today's blog post, I will walk you through the entire workflow of finding local businesses, extracting, and validating contact information, and how to reach out to them (Plus a bonus tip on automating this entire workflow). Get ready to say goodbye to the fear of missing out with our groundbreaking approach.

Step 1: Find the Right Businesses with Google Maps Advanced Filters

Picture this: you're on a quest for the perfect local business and want to ensure it meets your expectations. With the power of Google Maps, you can filter businesses based on ratings, reviews, years in business, location, and much more. 

This treasure map will guide you to businesses that have already won the hearts of their customers. Gone are the days of mindlessly choosing a business and hoping for the best.

add advance filter to narrow down your ICP

Step 2: Extract Business Registration Information

Now, let's dive deeper into the hidden chambers of information. We're talking about the official registration sites where businesses must provide accurate information. 

Each US state has its unique treasure trove, like Utah's These government registration sites can uncover valuable insights into a business's legitimacy, years in business, and track record. It's like having access to a secret archive that reveals a business's origins.

extract business registration information from govt sources

Step 3: Unmasking the Business Owner

You can peel back the layers and verify the business owner's name by cross-referencing available platforms such as LinkedIn and DUNS (Data Universal Numbering System).

You can also uncover more employee profiles based on our target audience.

Step 4: Enriching the Contact Information

We all know that the road to finding reliable contact information is potholed with challenges. 

Armed with the business's address and the owner's full name, you can explore the depths of official databases and discover the elusive contact details you seek.

Although there is no dearth of contact databases around the globe, most are unreliable, have a high percentage of insufficient data, and are outdated. So, it is advisable to check multiple data sources to get the latest contact information.

Step 5: The Final Validation

All said, you must never forget one crucial element: verifying the contact information. To ensure your communication reaches its intended destination and you do not end up getting your domain blocklisted due to a heap of undelivered, bounced emails, you can use email verification software like Unbounce. 

With a few simple clicks, you can validate the email address and confirm that you're on the right track. No more wasting time on bouncing emails or missed opportunities!

And voila - now you have a clean list of target audiences to contact and convert. 

But Wait, This Workflow Takes Days…

By now, you might think, "This all sounds amazing, but it sounds like a lot of manual work and validation." 

That's true! This is a resource and time-heavy task. And that is why we started with the statement that it is tough to find local businesses to do business with. 

Additionally, this list is devoid of any indication of buying intent. What if you bombard the leads with calls and emails, but they aren't actively looking for the solution you are providing? Imagine the waste - I call it the burning of TAM (Total Addressable Market).

Well, with profound advancements in AI, we can automate this whole workflow (and more) and bring execution time down. 

Use AI Robots to Automate The Workflow

Enter Plena AI robots (don't mind my lame Metallica reference). Plena AI robots harness the power of AI to effortlessly harvest data from Google Maps, enrich it with accurate information, and serve it to you on a platter. Imagine the time saved, the hidden gems uncovered, and the opportunities seized with the help of these AI-powered allies.

Here's how Plena automated this works: 

  1. Install Plena AI extension
  2. Define Your Filters in Plena Extension
  3. The bot finds accurate business information by crawling 50+ official business registration websites
  4. Automatically cross-reference and validate the information
  5. Gauge buying intent from recent online behavior, job posting, social profile activities, and more
  6. The bot automagically chooses the best data sources ranging from database providers, social profiles, and business listings, eventually enriching with 26+ data points.
  7. Without leaving the Plena platform, you can also automate the outreach and messaging to local businesses
  8. Finally, AI-based personalized messaging helps you drive better conversions


No more wandering aimlessly in search of local businesses. Say goodbye to the frustration of incomplete contact information and missed opportunities. 

With our step-by-step guide and the remarkable assistance of Plena AI robots, you can embark on an exhilarating adventure, easily uncovering hidden local businesses. 

Get ready to feel the thrill of discovery as you unlock the potential of your neighborhood. Embrace the future, embrace the power of AI, and never miss out on another great local business again.

Each day without Plena = Lost Sales

With Plena — list building, contact enrichment and scalable multi-channel outreach is a breeze.